Billionaire entrepreneur Mark Cuban appeared alongside President Donald Trump at a White House event this month to mark the expansion of TrumpRx.gov, a federal prescription drug pricing portal that now includes hundreds of generic medications supplied through Cuban’s Cost Plus Drug Company.
The collaboration drew brief online attention after a shortened clip of Cuban’s remarks circulated on social media, appearing to show the “Shark Tank” investor offering a personal endorsement of the president. Cuban pushed back quickly, noting the clip cut off his broader point.
“Republicans want cheaper drugs. Independents want cheaper drugs, Democrats want cheaper drugs — and together, I think we’re going to do something special,” Cuban said in his full remarks at the event.
The expanded portal now lists 559 medications sourced through Mark Cuban Cost Plus Drug Company, which Cuban built around a straightforward model: publicly disclose the actual cost of a drug, apply a fixed markup, and eliminate the layers of middlemen that typically inflate prices for consumers.
“This is a special partnership — 559 of those drugs are ours,” Cuban said at the White House event.
The arrangement represents an unusual intersection of federal government reach and private-sector disruption. Drug pricing has drawn bipartisan frustration for years, with Americans consistently paying more for prescriptions than consumers in many other developed countries. Cuban has framed the effort in practical rather than political terms.
“Anything that saves patients money is a win,” Cuban wrote in a post on X earlier this year.
By: Big Sky Broadcasting Newswire
