In a recent report from Axios News, it has been revealed that President Biden intends to undertake strategic visits to minority communities in 2024 as part of an effort to bolster the impact of his campaign’s targeted advertising directed at Black and Hispanic voters. This approach is designed to elevate the President’s support among these demographics and encourage their active participation on election day.
The plan involves utilizing the presidential platform, including Air Force One trips, for President Biden to directly communicate his message to minority communities. This approach was evident when Biden traveled to Milwaukee on Wednesday to showcase his administration’s investments in Black-owned businesses. Additionally, the White House announced on Friday that Biden would grant clemency to 11 individuals serving “disproportionately long sentences” for nonviolent drug offenses, particularly those with extended crack cocaine convictions—a move aligned with the priorities of the Congressional Black Caucus and civil rights groups.
Top Biden officials recently hosted a strategy session at the White House with Black male leaders to discuss ways to improve the President’s standing among Black voters. Looking ahead to the next year, the campaign’s advertising budget will include targeted investments in African American and Hispanic media, as outlined in a memo by Julie Chávez Rodríguez, Biden’s campaign manager.
To recreate the winning coalition from 2020, President Biden recognizes the need for a significant improvement in his approval ratings among Black, Hispanic, and young voters. Recent surveys indicate a drop in Biden’s Black support to the low 60% range, a notable contrast from the 92% support in the last election. His approval rating among Hispanics is even lower, standing at 33%, with former President Trump leading Biden by five percentage points in this demographic.
Acknowledging the importance of localized media, the Biden administration views it as a tool to connect directly with voters, bypassing national news organizations. The President’s comments during these visits are strategically geared towards generating favorable local headlines, as seen in his address to the Wisconsin Black Chamber of Commerce in Milwaukee.
Biden’s campaign has also employed various media channels, including releasing ads highlighting the administration’s support for Black farmers and airing radio ads on Hispanic-owned stations. Social media influencers are enlisted to promote Biden’s record and tailor his message to reach younger voters, emphasizing a multifaceted strategy to engage diverse communities.
By: Montana Newsroom staff
